BUSINESSES
Build a Strong Recruitment Strategy with Parental Benefits​
WHY DOES CHILD CARE MATTER TO YOUR BUSINESS?
Dependable, productive, committed employees are essential for good business. Businesses that support the child care needs of their employees can improve their workplace effectiveness and recruit and retain quality employees. ​
DID YOU KNOW THERE ARE
3,898
children under the age of 6 in Reno County
2,853 (73%)*
of those children have all parents in the labor force
Of Kansas Parents with children age 5 and younger
12.6%
had to quit a job, not take a job, or greatly change their job because of problems with childcare.** Quality child care is essential for these parents to keep their jobs and provide for their families. ​
For employers looking to get an edge on attracting top-quality candidates for their open positions and improving employee retention, parental benefits are key.
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What might this mean for your business? ​
BUSINESSES THAT SUPPORT FAMILY-FRIENDLY PRACTICES:
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Lower turnover rate, which creates higher morale​
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Attract valuable employees​
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Reduce tardiness and absenteeism​
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Generate greater productivity and performance​
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Enhance corporate image
* data from Child Care Awareness of Kansas, American Community Survey DP03 and DP05: 2021 5-year estimates. 9 Aug. 2023. ​
** 2019-2020 National Survey of Children’s Health (NSCH)
WHAT CAN YOUR BUSINESS DO TO TAKE ACTION ON CHILD CARE AND EMPLOYEE RETENTION?
Qualify for the Kansas Child Day Care Assistance Tax Credit
All Kansas businesses can now apply to receive a state income tax credit for helping their employees cover child care costs or for helping to provide child care itself. As of July 1, 2022, Kansas businesses of any size can apply to deduct from their state income taxes a portion of the child care expenses they incurred.
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Qualified expenses:​
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Paying for child care services for employees’ children​
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Providing a facility and equipment for child care services for employees’ children​
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Assisting in locating child care services for employees’ children​
Build a Recruitment Strategy with Parental Benefits
Are you a large employer looking to recruit and retain employees?
One option is to open an on-site child care center, relieving the burden on existing child care providers and investing in employee families to produce a stable workforce with low turnover and more productivity.
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Need other options for your business?
Consider reserving child care spots with local child care providers or offering modified or hybrid work schedules to accommodate child care needs. Partner with a child care provider service that offers tuition savings, back-up care resources, before and after school care, and school break field trips.
Reserve Child Care Spots for Employees
Learn more about how to reserve child care spots at child care centers for your employees. ​
Take Advantage of Grant Opportunities for Businesses
Learn how grants can help offset the costs of parental benefits for your business. ​
"Thank a Child Care Provider" Sponsorship
May 12 is Child Care Provider Appreciation Day.
Celebrate local child care providers by offering discounts, coupons, or gift certificates to employees’ child care providers. ​
WANT MORE IDEAS?
Check out these “50 Profitable Strategies” for supporting employees with children.